Our Brand
AMALLURE swimwear capture the happiness and simplicity of childhood. Their classic yet sophisticated style represents the very essence of being a girl, and blends high quality craftsmanship with a passion for stylish swimwear.
Founded by Paola Cure Architect and Interior Designer in 2016, and made in Colombia, AMALLURE garments are produced under high quality standards to accompany girls for a long time.
Our pieces are hand crafted by household mothers from the Colombian Caribbean region, who take care of every detail of our creations, changing their families lives throughout the empowerment.
We are inspired by a classic, joyful, sophisticated and elegant style. Each creation gathers the vibrant and innocent spirit of the beauty characteristic of childhood; this allows us to stay away from the conventional to create our own trends.
We will love to see you enjoying the world of AMALLURE
Amallure Designer
This journey started by a mom’s vision!
Hello, I’m the founder… Paola Cure. Let me tell you something about me!
I was born in Barranquilla, Colombia, the city of the endless summer. We have one of the most impressive carnivals of the world. I am an architect and interior designer
And I have a passion for fashion design; So, when my little girl was born; I decided to create a brand… AMALLURE. In here, I can express my love for the art and the details.
Is honored for me to bringing to all moms that’s identifying with our style a little of happiness.
